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TurnKey ATM Solutions, Inc.
8601 Dunwoody Place, Suite 106
Atlanta, Georgia 30350

800-653-3189  TOLL-FREE
770-640-9898  OFFICE
770-640-9848  FAX

The Latest News from TurnKey ATM Solutions, Inc.
Articles include mentions of industry leaders TurnKey ATM Solutions.

September, 2009
Atlanta Office & Commercial Magazine
Cash Is King! Is Your ATM Strategy Providing Essential Value to Tenants and Their Customers?
Access to cash is ESSENTIAL in today's tenant / customer market. Your ATM strategy should provide that required convenience - every time - all the time.

Throwing out that fancy credit card once had the same cache as a Saville Row suit or pulling up in a Porsche. "if you had a platinum card, you had a big portfolio," says Matt Wallaert,
 
a behavioral psychologist with the budgeting site justthrive.com. if you ever had a roll of cash people would look at you like you were running some illicit gambling operation.

No more. Cash is getting more and more popular since credit card companies are lowering limits or halting spending altogether. Add the fact that consumers are also getting hit with big interest charges and you've got the average joe saying, 'hey, where's your ATM machine?' The fact is that - if you are trying to stay on a budget - once you are out of cash then you stop spending.

Enter the property manager - a person that oversees a property with hundreds of workers and perhaps thousands of tenant visitors / customers a month. "We see the ATM as a bonafide necessity now," says Julie Sippel with CB Richard Ellis in Atlanta, Georgia. "People are using more cash than ever. We're hearing that from our café and other property vendors."

She's not alone. "We're seeing much more attention by property managers about their ATM strategy," says Jim Cabe, CEO of Atlanta-Based TurnKey ATM Solutions Incorporated, an ATM placement and services firm who maintains a portfolio of more than 700 ATM machines nationwide. Their clients include such firms as Hines, Childress Klein Properties, Richmond Properties, Pope & Lang, Equity Office, PM Realty Group, Jones, Lang & Lasalle, among others.

Excuse Me, Do You Have An ATM and Where Is It?
This question is getting more and more common. Tenants and customers need or want cold hard cash for lunch, snacks, parking or car detailing. "I operate almost soley on cash now," says Michael Austin, Principal at Strong! Advertising in Atlanta, GA. "If I don't have cash I don't buy it." Also, cash parking is very common for a variety of commercial property types. "We have many medical properties that have cash only parking lots," says Jim Cabe. "We're even seeing more parking going cash only which increases the need for immediate cash."

One of the issues plaguing many tenants and their customers is finding the ATM machine. "The ATM in our building is hidden in the mail room on the basement floor. I have to make a special trip before I hit the café for lunch," continues Michael Austin.

"Placement analysis - where the ATM is located - is something we do with the property manager for each location," says Cabe. "We want to provide the most convenience while utilizing the least amount of space."

In fact, ATM technology has come A LONG WAY in the past few years. Many full-featured ATM machines have a very small footprint and use heavily encrypted wireless networks to process transactions thereby eliminating the need to install hard-wired connections. "As part of the site evaluation process we also look at the type of machine that will work best," says Cabe. "We can even put in drive-up ATMs if the client requests or the site requires it."

Promote Events and Space Availability? ATMs Can Do That Too!
Since ATM placement dictates that it be placed in a high-traffic location, the ATM is growing into a PROMOTION PLATFORM for property managers. "We use the ATM to promote our networking events, Friday ice cream socials and space availability," says NEED ATTRIBUTION. "You never know who will stop by to get cash. It could be a potential tenant who is looking for space."

"Today's ATMs machines are extremely advanced, we can customize screens to meet the brand / promotional needs for the client," adds Cabe. He adds that many of his property manager clients have taken advantage of this value-added benefit.

Be Aware - Your ATM Provider Needs To Stay On Top Of It.
There is nothing worse than a tenant or tenant-customer finding an ATM that is either out of money or in need of service. Your ATM provider has to monitor the machine both from a 'money supply' and 'technical issue' standpoint. "We monitor our machines 24/7," says Cabe. "In fact, we are aware and will handle any issue - many times before the property manager sees that there is a problem."

Consider TurnKey ATM Solutions Your Go-To ATM Guidance Resource!
Feel free to contact Jim Cabe at TurnKey ATM Solutions if you have any questions, comments or are in need of more ATM guidance. He can be reached at 404-557-8199 or email jim@turnkeyatmsolutions.com. You can also visit them on the web at turnkeyatmsolutions.com.







NAAIO ATM ISO Trade Association NAAIO


 


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Your leaders in ATM sales, service, and ATM placement services. Keep your ATM running with personal service 24 / 7 / 365. We understand that if your ATM is "down" you lose money and customers. Therefore it's in our best interest to keep your ATM up and running.

 
Copyright © 2011 - TurnKey ATM Solutions, Inc.

The information contained herein is believed to be accurate and timely, but no warranty
as such is expressed or implied. Produced by STRONG! Advertising, LLC.